Amazing Alabama Website
This economic development client needed a brand & website refresh. After careful research from our strategists, I was tasked with beginning the website from a UX & structural standpoint all the way into final design. I was responsible for implementing design styles, colors, photography & logo marks that forged their new brand & mark.
Sitemap, Wireframe, Design Iterations, Design, Prototype, Branding
After great research from the internal team we were able to identify the priority goals of the website. By doing this, it allowed us to put emphasis on what content is important. This informed us to quickly determine what elements of the site should be heavily focused on.
Mindful planning of the sitemap.
Working through Design Iterations.
Once the sitemap, user flow & wireframes are well-established, I went into design iterations. With this being a brand overhaul, I knew it would be a challenge. I created several options in hopes to capture the clients attention with at least one of them.
we find an approach they love.
After some slight tweaks to one of the options, we are all aligned on what the client is expecting & attracted to. Once approved, I continue to build out the rest of the website.
Overall, the project ended up a great success & the results were spectacular. I was happy to be a part of this process & able to propel the clients online presence further.
Creative Direction
UX Design
UI Design
Visual Design
Prototyping
Figma
Illustrator
Photoshop
Tools